Generic website advice produces generic websites. Each guide below covers the handful of things that genuinely matter for that business type — and the popular additions that waste your time.
The features that matter are decided by your business type, not by the builder you choose. A restaurant lives or dies on an accurate text menu and correct hours; a contractor on a tappable phone number and a named service area; a photographer on a tightly edited, fast-loading portfolio. Buying a more capable platform does not help if the four fundamentals for your category are wrong.
Each guide below states those fundamentals plainly, names what to skip, and answers the questions people in that trade actually ask. The advice applies whichever builder you use.
More categories are added as we cover them. Tell us which industry to write next →
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