Some people now ask an AI assistant instead of scrolling results. It can only use the facts your site states. Here is what a visibility check measures, what it cannot tell you, and a free way to see where you stand.
An AI search visibility check scores how clearly your public website communicates the facts search and AI answer engines rely on. XAIWebsites’ free checker gives a score out of 100 across seven areas in about 10 to 25 seconds, with no account.
It cannot show how any AI system ranks or recommends you — nobody outside those companies can — and a high score guarantees nothing. What it does give you is a plain-English breakdown and the three to five fixes that matter most.
Enter your website address and get a score, a breakdown and the first things to fix.
Also wondering whether AI assistants can understand your business? Run a free AI search visibility check →
Search and AI answer engines can only use the facts your site states. If your town, your services or your phone number are not on the page in plain text, there is nothing for a machine to read, however good the business is. A visibility check looks at exactly that: how clearly the public site communicates who you are and what you do.
XAIWebsites’ free checker scores seven areas. The first two columns below come from the tool’s own description; the third is our suggested starting point for each.
| Area | The question it asks | Where to start (our suggestion) |
|---|---|---|
| Business understanding | Are your name, what you do, location, phone, email and hours stated clearly, starting with the page title and headline? | Put what you do and where into your page title and main headline. |
| Services | Are individual services named and explained, with pricing guidance and the area you serve? | Give each service a short section of its own, with a price range where you can. |
| Local signals | Is your address published and consistent, with location references and links to your other profiles? | Make your name, address and phone number identical everywhere they appear, and link your profiles. |
| Structured data | Do you provide LocalBusiness, WebSite, Service, Product or FAQ markup where it fits, and only where it fits? | Add LocalBusiness markup that mirrors the details visible on the page. |
| Content | Does the site answer what you do, where, how much, how to reach you and why choose you? | Write a short FAQ answering the questions customers actually ask you. |
| Trust signals | Reviews, credentials, years in business, the people behind it and examples of past work. | Show named reviews, licence and insurance details, and photos of your own jobs. |
| Technical accessibility | HTTPS, robots.txt, sitemap, canonical URL, indexability, title, description and headings. | Check robots.txt does not block you, a sitemap exists, and each page has one canonical URL. |
This is the part most “AI SEO” pages skip, and the checker’s own page is direct about it: nobody outside the AI companies can see how their systems rank or recommend businesses, so no tool can show you that.
What the score does tell you is how well your site communicates the facts an AI system would need. A clearer site can make you easier to understand and cite. It does not guarantee any result. The report also says plainly which checks it could not verify, such as anything behind a login or on other sites.
You can find many of the same gaps without any tool. Open your homepage and ask:
/robots.txt allow crawlers, and does /sitemap.xml exist? Visit both addresses on your own domain.Structured data is markup that states your details in a form machines read directly. It helps most when it matches what is visible on the page, and it can do harm when it describes things that are not there. Per the checker’s guidance, a local business should have:
The checker only recommends markup that fits what it found on your site, which is the right rule to follow by hand too: never mark up content a visitor cannot see.
In our view the fixes that matter most are also the cheapest, and none of them needs a rebuild: make sure the phone number is real text, state your service area, show visible trust signals, and answer the obvious customer questions on the page. Our free website audit guide covers the conversion side of the same problems, and our industry guides set out what each type of business should state up front.
Make your site easy to understand and the rest follows: the same clarity that helps an AI system helps a customer comparing three businesses on a phone. Fix the basics — what you do, where, how to reach you, and proof — before anything exotic.
Use the score as a checklist rather than a verdict, and re-run it after you make changes to see what moved.
A free report in seconds, with the fixes that matter most listed first.
It is how easily search engines and AI answer engines can work out who you are, what you do, where you operate and whether to trust you, based on what your public website states. It is about being understood and citable, not about a guaranteed ranking: nobody outside the AI companies can see how their systems choose which businesses to recommend.
It reads your public website the way a crawler would and checks the signals that make a business easy for search and AI answer engines to understand: a clear business description, services, location details, structured data (schema.org markup), helpful content, trust signals and technical accessibility. You get a score out of 100, a breakdown by category and a short list of what to fix first.
No. The score measures how well your site communicates the facts an AI system needs. A clearer site can make you easier to understand and cite, but it does not guarantee any particular result, and the checker does not claim to show how any AI system ranks or recommends you.
Only what is publicly reachable on your own site: the homepage, robots.txt, sitemap.xml and a few key pages such as About, Services, Contact and FAQ. It does not see your Google Business Profile, reviews on other sites or anything behind a login, and the report says which checks could not be verified.
It is free and needs no account. Only the website address is required; adding your business name, city and industry makes the checks more accurate. Leaving an email is optional.
A LocalBusiness (or a more specific subtype such as Plumber or Restaurant) with your name, address, phone, hours and profile links; WebSite markup; Service or Product markup only where you really offer them; and FAQPage markup only if your site has a visible FAQ. Markup should describe what is actually on the page.
The website audit scans an existing site across SEO, speed, mobile, design and conversion. The AI visibility checker looks at a different question: how clearly your site communicates the facts a machine needs to understand your business. Many sites benefit from running both.
Everything described about the checker comes from its own page, read 7 October 2026. Our suggestions are labelled as ours.
Last updated 7 October 2026. The checker is provided by XAIWebsites, which is built by the same team behind XAIAgent — see our full disclosure and methodology.